- Brand Development
- Print Collateral
- Brand Guidelines
Excellence. Service. Leadership.
Thompson Thrift is a full-service real estate company with three core business units: residential, commercial, and construction. With each of their business units operating in their own lanes, Thompson Thrift needed to connect their services with the core brand to strengthen their overall brand presence and engagement.
The solution was a consistent visual identity and a holistic design system that could unify their marketing approach for both the core brand and business units.
“Working with Co-motion on our rebrand initiative created a true team environment. Co-motion became an extension of our Thompson Thrift family and did a great job entrenching themselves into our culture, which is key to creating a campaign that clearly communicates our core values as a company as well as the breadth and depth of our services.”
Vice President of Marketing
Co-motion partnered with Thompson Thrift to combine five individual service websites into one company website that could serve all business units. The new website features a user-friendly design, intuitive navigation, informative business unit pages, and a robust property search engine.
Website Analytics (1-Year Post Launch)
Unique users are the number of unduplicated (counted only once) visitors to your website
- 43% of users viewed the site on a mobile device.
- 80% of users were out-of-state.
- Over 14,000 users returned to the site more than once.
A pageview is an instance of a page being loaded (or reloaded) in a browser.
- The most visited pages were Home, Careers, and Properties.
- The average time spent on each page was 1 minute 14 seconds.
Contact Form Submissions
Thompson Thrift received a record number of contact form submissions regarding:
- Careers at Thompson Thrift
- Properties for sale
- Investment opportunities